Based on the decoration design, the technology can currently reduce label waste by more than 50 percent compared to a similar footprint pressure-sensitive label by removing the label matrix, reducing decoration thickness to about a third of that of a typical clear pressure sensitive label, and reducing label media plastic in non-print areas.
FREMONT, CA: ACTEGA, a manufacturer of specialty coatings, adhesives, inks and sealing compounds for the print and packaging industries, recently announced the official launch of Signite, a revolutionary, ACTEGA patented, premium quality decorating solution designed to reduce significantly, and one day eliminate, waste in label production. Based on the decoration design, the technology can currently reduce label waste by more than 50 percent compared to a similar footprint pressure-sensitive label by removing the label matrix, reducing decoration thickness to about a third of that of a typical clear pressure sensitive label, and reducing label media plastic in non-print areas.
“Brands are taking a leadership position on sustainable packaging solutions, with ambitious waste reduction goals and a drive to increase the efficiency and scale of container recyclability,” explains Anthony Carignano, Technical Director Marketing, Signite ACTEGA. “At the same time, these companies are seeking ways to unlock new high-quality label aesthetics and tactile experiences for premium products. Signite offers these brands the best possible chance to meet all of these objectives. The solution is truly game-changing with no other technology delivering plastic waste reduction on this scale. Plus, as the solution advances and becomes compatible with other production processes, such as digital inkjet, the impact on the industry and ultimately, the environment, will only become more significant.”
Furthermore, because Signite decorations contain significantly less material mass than alternative modalities such as pressure-sensitive labeling and shrink sleeves, this novel alternative is far more compatible with current recycling processes and the growing brand-led container re-use programs that are sweeping the globe. Signite decorations offer a true alternative to no-label look labels, combining the look and feel of a direct-to-container screen or digital printing with pressure-sensitive labeling efficiency.
The decorations are now made with slightly modified narrow web flexo or hybrid digital printing methods that operate at typical narrow web printing speeds. Small to mid-sized brands will be able to use these new or modified printing assets right away, allowing for reasonably seamless scaling of their decorative output as the Signite technology becomes more widely available.
“In this first phase of the technology’s launch, we have a strong and clear focus on advancing this solution for the glass packaging sector. The end customers initially benefitting from this solution will therefore include producers of craft distilled spirits, micro- or mid-sized winery products, specialty food and non-alcoholic beverages, natural and nutraceutical pharma products, and home glassware, such as candles. With several beta customers already in operation working with glass containers, and additional versions of the technology targeted for rigid PET containers and aluminum beverage cans anticipated over the next few months, we expect the demand for this solution to accelerate its success and rollout across the industry.” says Carignano.
Pressure-sensitive labeling equipment that is specifically built for the transfer of Signite embellishments to containers is required. The earliest Signite in-line applicators that hit the market were designed to work with rigid cylindrical containers at slower speeds. Aluminum and asymmetrical containers and thin-walled container types requiring inflation for decoration transfer will be addressed in subsequent system designs, which are in various phases of prototype development. High-speed Signite applicator machines and associated decorative media are envisioned as an integral element of the technology roadmap, with a prototype expected to begin in 2022.
Signite assures to be a pioneering solution for a wide range of market sectors. It aspires to enable the high-volume production required by high-profile companies in the future. Today, the solution is suitable for small-volume contract decorators and niche brand owners seeking a significant differentiation to increase their competitive edge.
Thorsten Kröller, President Division ACTEGA, concludes, “This is an exciting time for ACTEGA and the industry in general. We are developing and bringing to market a solution that helps brand owners achieve their sustainability targets as well as achieve unique aesthetics for premium labeling. Although it is still in its infancy, Signite represents a huge milestone for the industry and on ACTEGAs sustainability roadmap.”