Medical devices industry is now also being influenced social media as they store medical information about their users.
FREMONT, CA: Accessible digital tech amid the rising usage of the internet and social media is making the medical device industry depend heavily on new technologies.
Some technology trends are impacting the social media industry in medical devices, as GlobalData finds.
Internet and social media users are driving the industry by 9 percent year-by-year, according to GlobalData. Now, this is an integral part of people’s lives. Thus, social media has also become essential in driving medical device industry’s growth.
Cloud tech has offered much flexibility and automation with reduced costs, as social media platforms store heavy multimedia content and it also acts as a cloud storage system.
During the COVID-19 pandemic, data usage, and storage has increased. It is also centering on healthcare and hygiene, as people want to protect them as much as they can. Their data is stored on the cloud servers of apps they use, such as social media and other health apps.
Medical device manufacturers get involved here with the mHealth apps as they can increase their user base using user data. One such company Medtronic has developed many apps like remote patient monitoring app, among other apps.
Mobile health apps utilizing these will influence the social media industry too. Apps provide a way to log in using existing info on social media, allowing more personalization of the app, while they can upload content directly to their mHealth apps. These can be integrated by AI for customer-specific medical advice and products.
Security and AI
Since huge personal information is stored on social platforms daily, securing the cloud systems in the vulnerable internet environment is important, especially when it comes to health data of individuals.
Social media platforms, along with connecting people, it has also become a source of content. People used to subscribe to the content they need. AI will also improve the engagement of users with medical device companies using this data.