SEPTEMBER - 202319It's all about bringing data analytics into daily workflows; when you start seeing trends emerging, that's when decisions can be changed and that's when you really make an impact.Precision FertilityTM aims to show data trends visually, on an easy-to-use dashboard, with tables and graphs, to help clinicians use this information for clinical decision making.The analysis can then be coupled with artificial intelligence (AI), to provide the clinician or scientist with very quick calculations and decision support systems. A visual representation of a possible pathway and likelihood of success for each individual patient, based on the data available.With AI, the volume of data sets is also important, the more data sets, the better the machine learning.The data is not based on just one scientist's experience, it's analysing the treatment pathways of hundreds of thousands of previous fertility cases, in a time frame that is useful for clinical use.For fertility patients, Precision FertilityTM will augment every step of their journey with AI, to produce the most optimised pathway. Patients will be able to access their precise care record and fertility resources through the patient app. Providing analysis of their lifestyle habits, inflammatory bio markers, pathology, ultrasound results, and monitoring and tracking of their embryos.This resource centre is one of the most critical features of Precision FertilityTM as it helps augment the whole patient journey. This precise care helps clinicians personally understand every patient. This collection of unique biological information will help specialists optimise decisions.Precision FertilityTM is a global initiative and it's been created to incorporate the data and legal use in five different countries, so it's easily scalable. If we need to implement it into a new clinic we can, making growth easier.Precision FertilityTM will go live in phases at the end of 2022, and we'll progressively release features once we complete the initial rollout across the business with the entire scope delivered by June 2023.It will deliver value to patients, clinicians, and staff via a highly optimised platform, with significantly improved user interface and a simplified workflow. It will create a level of harmonisation of processes across clinics.This project is exactly the reason why I chose a career in digital health, especially when it can help people achieve their dream of starting a family.
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