NOVEMBER - 20228In My OpinionMedical device companies face an interesting challenge when approaching product innovation. How do they innovate in a truly meaningful way to address the evolving needs of their customers while honoring the legacy and historical success of their signature products? Companies have traditionally involved the customer at some point in product development, however it has tended to be during the final phases of development when testing occurs. What if companies employed a broader approach that made the end user a focal point in all phases of the development process ­ from product ideation to final delivery? LivaNova, a global market leader in heart-lung machines and cardiopulmonary equipment for nearly 50 years, is one COMPREHENSIVE, USER-CENTRIC DESIGN: THE FUTURE OF MEDICAL DEVICE INNOVATION Marco Dolci, President, Cardiopulmonary, LivaNova [NASDAQ:LIVN]By
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