NOVEMBER - 202119TRT together with a treating therapist, with the help of the information in the app and the cloud, can analyze and decipher the causes of worsening symptoms. This is an important prerequisite for being able to understand and manage the symptoms. "Our device can be used at work, leisure, or during sleep. This has been possible owing to the bone conduction technology that we use," says Mr. Westman.Duearity started its pre-marketing earlier this year with the aim of testing messages, images, and channels in communication with people suffering from tinnitus. "The response has been overwhelming and confirms that we are on the right track. Many people with tinnitus want to try our Tinearity. And the response from audiologists and therapists have been really good; they think our device is great for those who want treatment and relief," states Mr. Arndt.Further, they have also given positive responses about Duearity's Tinearity-AI. "We have learned lessons from communication, so now we know how to conduct marketing communication in a very efficient way as we approach the sharp launch of Tinearity in early 2022," says Mr. Westman. Duearity will initially sell directly to customers in Europe via its e-commerce platform. "Through communication and advertising in digital media, we will first market Tinearity and then Tinearitiy-AI in 2023/24," he mentions.The Road AheadDuearity also intends to enter the North American market in 2022. That's why they are currently searching for partners. "We have been considering collaboration opportunities with prospective partners for some time and it looks very bright with regard to the American market--which for various reasons can be very important," says Mr. Westman.He further mentions that Duearity has good opportunities globally, as the pre-marketing campaign has received a good response in several different regions, especially in Europe, North America, and Asia. "We are in the final stages of our proof of concept for Tinearity-AI. This will be completed in September this year. The most important thing is probably that we are convinced that the company will have a cash flow from the start of sales of Tinearity in 2022," concludes Mr. Arndt. Duearity addresses a large but forgotten market, namely tinnitus, with innovative products and services. We estimate that the market consists of at least five percent of a population
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