NOVEMBER 202119Innovation-Led Culture--Sciton's Recipe for ExcellenceBurton attributes the success of Sciton to an incredible team of experts and core values that allow the company to roll out excellent, high-quality products that deliver lasting results. "While our products drive our growth, highly talented people behind those products are equally important. Great innovative people and products are the two `P's that drive the success of Sciton," Burton notes. Under his direction, the company continues to grow globally as a totally employee-owned company, launching result-oriented technology designed with both physicians and patients in mind. Every time the company decides to roll out a product, it does so by answering one primary question--"Can we make somebody's life better with our product?" Backed by extensive industry experience, the Sciton team excels in all the stages of the product lifecycle--from research, designing, engineering, and manufacturing, to testing, marketing, and selling its products. The company exceeds customer expectations with its award-winning after-sales service to prevent any equipment downtime and ensure consistent performance. Additionally, Sciton is committed to providing continued education for all clinicians using their advanced laser and energy-based devices. The company hosts regular educational events, both virtually and hands-on, and goes as far as offering full course preceptorships for providers to ensure they're making the best of their investment with Sciton. "We provide training and education to help our customers become successful. It is through our high-quality products, service, and education that we exceed customer expectations," remarks Burton.As a testament to the robust capabilities of Sciton, Burton cites the success story of Dr. Ode Young, the founder of O Young MD Laser and Medical Aesthetics, the top medical aesthetic practice in Kerrville, Texas. To provide a unique patient experience, Dr. Young approached Sciton searching for a laser platform that could best help her patients. She wasn't interested in a cheap device; she wanted the best device. Since then, Dr. Young has been upgrading their Sciton platform with novel, innovative products, including HALOTM, BBL/ BBL HERO, and ClearVTM--the preferred choice for vascular treatments. She also was one of the first in the world to purchase BAREit. "It has been fun watching Dr. Young and her team grow and be so successful over the past seven years. They have expanded from a small space to their own beautiful 4200 sq ft building. Dr. Young's practice has become one of the most advanced and comprehensive laser centers in the Texas Hill Country and has clients from all over the United States. Sciton is proud to partner with physicians like Dr. Young. We take these relationships seriously and are grateful to play a small part in their success," says Burton. The Road AheadSciton has recently launched its first hair removal product, BAREit, an ultra-fast laser diode for hair removal/reduction. "As our focus has always been on skin health, laser hair removal is a new territory for us to tread into. We are very excited to explore this blue ocean with our relentless commitment to innovation," comments Burton. With no rest in sight, Sciton continues to focus on new and innovative products that help our providers and their patients. With a strong appetite for innovation, the company aims to build new products, better the existing ones, and improve the overall user experience. As far as their global presence, Sciton has established itself in Australia over the last couple of years and has recently expanded into London, U.K. In the upcoming years, the company will continue to grow its salesforce while focusing on expanding worldwide. All in all, Sciton continues to do what fuels its growth--hiring great people and rolling out great products. While our products drive our growth, highly talented people behind those products are equally important. Great innovative people and products are the two `P's that drive the success of Sciton
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