MAY 202119company to fully launch the Medial-Pivot knee implant design to market, a unique implant design that gained significant popularity in recent years thanks to its successful clinical performance when compared to more traditional posterior-stabilized designs. While many competitors are only just beginning to release similarly designed knee implants, MicroPort Orthopedics is now on its second generation of Medial-Pivot knees with the Evolution® Medial-Pivot total knee system. But the implant alone is not enough ­ MicroPort proudly offers knee surgeons two alignment techniques with the addition of their latest Kinematic Alignment approach that launched earlier this year in specific markets worldwide. The Kinematic Alignment technique, intent on matching individual patient anatomy during operation to restore the patient's original kinematics, embraces MicroPort's mission of providing solutions that fit the individual needs of every patient.This innovation also drives MicroPort's total hip solutions. "We have a range of approaches which enable the surgeon to access the hip joint or replace it with minimum soft tissue damage, and therefore, minimizing surgical trauma," mentions Jean Marc D'Hondt, Vice President of Marketing International of MicroPort. By partnering with key surgeons such as Dr. Jimmy Chow, MicroPort created a unique design utilizing portal instrumentation that allow surgeons to perform surgery through a smaller incision, benefiting both the surgeon and the patient. MicroPort Orthopedics now offers a portal-assisted technique for both the superior and the anterior approach, allowing surgeons the ability to use their preferred approach in combination with MicroPort's unique technology that can provide additional benefits throughout the operation such as tissue preservation.The operation, however, is only a single point of focus in MicroPort's overall strategy. Over the last 20 years, total joint replacement surgery has undergone a significant evolution. It was common in the early 2000's for patients to recover post-operatively in a hospital for days, only to be moved to a skilled nursing facility for several weeks. Now, the narrative has changed. Patients today are routinely discharged after the procedure within a matter of hours. MicroPort Orthopedics seeks to further optimize patient care. The company is determined to improve patient outcomes and provider productivity by increasing efficiency throughout the entire Episode of Care, which they define as an extensive period of 90 days before and after the actual day of operation. In order to enhance the Episode of Care, MicroPort Orthopedics offers services and accessible digital resources that prepare patients both mentally and physically before the surgery, as well as allow patients to directly communicate with their doctor throughout the entire recovery process. This solution could not have come at a better time; the transformation of today's healthcare system, combined with the lasting impact of COVID-19, has forced companies to adapt and prioritize innovation when considering the period of care. MicroPort Orthopedics' recent collaboration and planned partnerships with like-minded companies and surgeons have allowed the company to advance toward positive patient outcomes and effective, streamlined procedures. The foundation of care has been established, and MicroPort will only continue listening to the demands of the field to act responsively and provide ground-breaking solutions that deliver, and surpass, expectations.MicroPort's success and progress can be directly credited to Dr. Zhaohua Chang's overarching vision of a unified global company striving for a common goal. Innovation drives success, but it is nothing without the strategy and execution behind it. Once again, MicroPort's global reach factors into play. "Our headquarters in China supports all the markets around the world that benefit us to deliver economical and state-of-the-art technologies and solutions," remarks Jason Evans, GM for Japan Business of MicroPort Orthopedics. "And that speaks volumes to the way that we approach the business ­ both globally, and on the local level." By relying on the strength of their parent company, the individual business units of MicroPort can act locally with the mentality of a smaller, more free-flowing company, which can more easily focus their efforts on delivering solutions that are specific to local customer needs. The company structure, unique within the orthopedic space, allows each region greater flexibility, yet the bigger picture is always in mind. "MicroPort is a platform company; it is a house for a global opportunity with proven and trusted technologies that truly make a difference to the lives of our patients," says Benny Hagag. "The data that we accumulate from across the world drives our strategy and our ability to define where we are today, and where we need to be in the future." MicroPort is a house for global opportunity with proven and trusted technologies that truly make a difference to the lives of our patients"
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