JULY - 20198In My OpinionTHE MISSING INGREDIENT IN DIGITAL HEALTH? OPERATIONAL INNOVATIONThe accelerated (and accelerating) development of digital health technology, coupled with large scale shifts across the industry over the last decade, marks the dawn of a new era in healthcare. Innovation--especially for enterprise and health plans--has the potential to radically transform the patient experience, coordinating care and adding opportunities to keep individuals engaged in managing their own health. In some cases, this is already happening. Newer companies delivering these solutions, and working with (and through) large organizations, bring a fresh perspective to an industry that for too long, has been dominated by incumbents.But every disruptive promise has its pitfalls, and attempts to "disrupt" the healthcare system from the side are ultimately fool's errands. In order for new technologies to fit into the innate constraints of today's reality, companies need to be just as creative and innovative on the "how" of operations as they are naturally with the "what" of technology. While digital health has already wrought advancements across the care delivery system, a near-exclusive focus on the types of technological innovation that have previously worked in industries like hospitality and transportation has obscured the fundamental role of another type of modernization just as, if not more, necessary to make digital health work: operational innovation. Technology companies have sometimes been accused of falling victim to "bright-shiny-object syndrome," and digital The newest generation of health care technologies are blurring the lines between software vendors, providers, medical devices, services, and therapeuticsSean Duffy, Co-Founder & CEO, Omada HealthBy
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