DECEMBER 202119We always believe that motion is lotion. We ensure people are provided with functional relief by leveraging their natural body movementsof the muscles, gently relieving pain and improving body functions. Coupled with the BandIT product line, ProBand Sports Industries also offers KneedIT and KneedIT XM (magnetic). Its anatomic design works in conjunction with the motion of the knee and applies gentle pressure to the joint liner and patellar tendon to foster relief from knee pain, soreness, stiffness, and inflammation. The KneedIT is a safe, natural, non-invasive, and low-cost device that provides a secure alternative for treating RSIs.ProBand's President and CEO, Justin Fareed, recollects how the realization of the actual value of ProBand Sports Industries' products was more of a personal experience for him. While he was a part of the UCLA Bruins Football program, he had blown out his knee. Consequently, he had to undergo two knee surgeries that were not effective. Even after trying several products to heal his severe runner's knee condition, it was to no avail. Finally, one day, he tried tried ProBand KneedIT and immediately felt relief while walking up and down the stairs. This product was a true gamechanger for Fareed as he was able to rejoin the football program two years later when he got the recognition of the most inspirational player on the team. "I am the walking testimonial to all our products. I have used all of them and know how effective they are as compared to other solutions in the industry," adds Fareed.As a part of its mission to revolutionize pain management, ProBand Sports Industries lays great emphasis on educating and informing people in all fields of life. The company caters to a broad spectrum of clients who are always at risk of RSIs. Its marketing strategies focus on imparting knowledge about all such activities that can cause RSIs and how its products effectively heal these ailments. The company often provides real-life demonstrations of its products, both via written content and videos, to portray how they can be beneficial in alleviating pain. ProBand Sports Industries also has a collection of enriching and engaging videos that capture people in their naturally occurring environments using its products for varied conditions. In addition, the company relies on diverse distribution channels to distribute its products to chiropractors, physical therapists, doctor groups, and wholesale agents. As ProBand Sports Industries gradually expands its outreach, it is looking to rebrand all its one-off products under the banner of ProBand® and ProBand Sports®. As a part of its branding campaign, the company will maintain its motivational objective of inspiring people to overcome their challenges of dealing with pain with the help of its products. "Everything that we are doing falls under the concept of educating, informing, motivating and inspiring people to beat their ailments and get back to their active and functional lives with ease," concludes Fareed.
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