December - 20198THE IMPORTANCE OF VALUE-BASED HEALTHCARE AND BIG DATA FOR THE DEVELOPMENT OF NEW MEDICAL TECHNOLOGIES IN A LONG-TERM CARE ERAFurio Gramatica, Director of Development & Innovation, Fondazione Don GnocchiByAround 20 years ago, Michael Porter at Harvard Business School introduced the concept of value-based healthcare (VBH). At that time, the signs of a crisis in the sustainability of health services were already there, but the strategic value of the new theory was not yet evident in its practical correlates.The fight against acute pathologies and the so-called `big killers'--first of all cancer--have partially diverted the attention from the silent growth of the elderly population and of the number of chronic patients, in a word, from the In My Opinion
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